SUCIA
→ Original concept
→ Art Direction
→ Content & Promotion Strategy
→ Photo edit
→ Production
Project done at @codeastudio
Sucia is a theatrical play written, directed and performed by Bárbara Mestanza. The piece discusses rape and the way today’s society reacts to it. It highlights how the media exploits pain and suffering in cases of abuse. For the Sucia campaign I worked on the following concept: the spectacularization of suffering.
The art direction of the pieces is inspired by typical paparazzi photos and the entire universe of tabloids. To promote the work, different pieces were created for social media, such as several posters and a teaser inspired by interviews with victims who do not want to speak on camera. I was also in charge of the production, management and photographic retouching of the pieces.
The art direction of the pieces is inspired by typical paparazzi photos and the entire universe of tabloids. To promote the work, different pieces were created for social media, such as several posters and a teaser inspired by interviews with victims who do not want to speak on camera. I was also in charge of the production, management and photographic retouching of the pieces.
