BADI
→ Original concept
→ Market analysis & Benchmarking
Project done at @codeastudio
Looking for a flat in Barcelona is one of the most detrimental activities for your mental health that you can find nowadays. For this campaign I worked on the analysis of the current context of the target and the subsequent conceptualization and establishment of messaging. Using humor and brutal honesty as a resource, the campaign set out to position Badi not as a solution to the housing problem but as a supportive and understanding player.
