Todas las Flores is a theatrical play written and directed by Bárbara Mestanza. The piece, which was premiered at Sala Beckett, takes place in a gloomy and apocalyptic setting in which the 5 women who star in it must face the end of the world.
After reading, analyzing and reflecting on the script, we crystalised the concept that served as the common thread for the whole campaign: “the transformation of suffering”.
The art direction is marked by the use of red, body textures and chiaroscuro, also featuring the element that unites all the pieces by symbolizing putrefaction: flies.
The typographies and letterings used for each character are also inspired by biblical gotic typography.
After reading, analyzing and reflecting on the script, we crystalised the concept that served as the common thread for the whole campaign: “the transformation of suffering”.
The art direction is marked by the use of red, body textures and chiaroscuro, also featuring the element that unites all the pieces by symbolizing putrefaction: flies.
The typographies and letterings used for each character are also inspired by biblical gotic typography.
Todas las flores
Art Direction ︎︎︎
Original Concept ︎︎︎
Research & Analysis ︎︎︎
Content Strategy ︎︎︎
Promotion ︎︎︎
Project done at Codea Studio - Photography by Kiwi Bravo