→ Art Direction and Audiovisual Creativity
→ Art Direction in Digital Media
→ Art Direction and New Narratives
(Also) Random creative/graphic/illustrated stuff HERE ↓
Experience
Lecturing & Teaching
{2022 - Present}
• Master in Art Direction and Audiovisual Creativity, SHIFTA by ELISAVA Barcelona
• Master in Art Direction and New Narratives, ELISAVA, Barcelona
• Art Direction in Digital Media, ELISAVA Summer School, Barcelona
• Guest Lecturer at SHIFTA’s webinar: Art direction, synthesis and creative transmutation
Fuego Camina Conmigo{2026 - present}
Senior Art Director
VML {2025}
Senior Art Director
Freelance Creative & Art Director
{2022 - 2025}
• Breakers Management, Barcelona Spain
• Summa Branding, Barcelona, Spain
• This is Odd, Barcelona, Barcelona
• Aranda Agency, Barcelona, Spain
• Dragons, Barcelona, Spain
• Knock Brand Design, Barcelona, Spain
Kiwi bravo{2022}
Creative & Art Director
Codea {2019 - 2021}
Creative & Art iDirector
Fantastic Mr Nilsson{2019 - 2020}
Creative & Art iDirector
Mostaza Comunicación{2019}
Graphic Designer
Pompeu Fabra - Audiovisual Dept.{2018}
Intership Graphic & Motion Designer
Education
Master in Art Direction and Communication Strategies
ELISAVA, Barcelona, Spain
{2017-2018}
Cinema - Exchange Program
Universidade Católica Portuguesa, Oporto, Portugal
{2015-2016}
Product Design and Communication Degree
ISIA Faenza Design, Faenza, Italy
{2012-2016}
- Branding
- Creative concept / Graphic Design / Art Direction
The identity is built around the concept of shaping the raw, where rawness and materiality are shaped to give life to new harmonious forms that resonate with space—forms created through a process of alteration. This is where the name Alter comes from.
The logo uses the Topoline typeface, which has been subtly modified in the spacing of the “T” to highlight the alteration of weight between letters. The overall art direction maintains a constant contrast through the use of black, white, and negative space.