About

Beatrice Fiumi is a Freelance Creative & Art Director based in Barcelona. Throughout her professional career, she has developed a multidisciplinary profile that branches out from art direction to brand identity, content creation, copywriting, and conceptualization of advertising campaigns. Given her background as a teacher of conceptualization in two master's programs, her work is inspired by the ongoing analysis and research of current and past trends in these dynamic fields.

She currently teaches in two master's programs at Elisava Barcelona School of Design and Engineering and SHIFTA, as well as Elisava’s Summer School.
→ Art Direction and Audiovisual Creativity
→ Art Direction in Digital Media
→ Art Direction and New Narratives

hello@beatricefiumi.com

(Also) Random creative/graphic/illustrated stuff HERE ↓

Experience

Lecturing & Teaching

{2022 - Present}
• Master in Art Direction and Audiovisual Creativity, SHIFTA by ELISAVA Barcelona
• Master in Art Direction and New Narratives, ELISAVA, Barcelona
• Art Direction in Digital Media, ELISAVA Summer School, Barcelona
• Guest Lecturer at SHIFTA’s webinar: Art direction, synthesis and creative transmutation

Freelance Creative & Art Director
{2022 - Present}
• Breakers Management, Barcelona Spain
• Summa Branding, Barcelona, Spain
• This is Odd, Barcelona, Barcelona
• Aranda Agency, Barcelona, Spain
• Dragons, Barcelona, Spain

Creative & Art Director
{2022}
Kiwi Bravo, Barcelona, Spain

Creative & Art Director
{2019 - 2021}
Codea Studio, Barcelona, Spain

Art Director
{2019 - 2020}
Fantastic Mr Nilsson / Mafer Navas Barcelona, Spain

Junior Graphic & Editorial Designer
{2019}
Mostaza Comunicación, Barcelona, Spain

Junior Motion and Graphic Designer
{2018}
Universidad Pompeu Fabra, Barcelona, Spain

Internship Video editor & Graphic Designer
{2017}
Civic City, Geneva, Suisse

Education

Master in Art Direction and Communication Strategies
ELISAVA, Barcelona, Spain
{2017-2018}

Cinema - Exchange Program
Universidade Católica Portuguesa, Oporto, Portugal
{2015-2016}

Product Design and Communication Degree
ISIA Faenza Design, Faenza, Italy
{2012-2016}

Projects

Selected
works

Alter

Branding
Creative concept / Graphic Design / Art Direction

Alter Studio is an architecture studio founded by Elena Campos and Clara Aguilar.
The identity is built around the concept of shaping the raw, where rawness and materiality are shaped to give life to new harmonious forms that resonate with space—forms created through a process of alteration. This is where the name Alter comes from.

The logo uses the Topoline typeface, which has been subtly modified in the spacing of the “T” to highlight the alteration of weight between letters. The overall art direction maintains a constant contrast through the use of black, white, and negative space.

Duro

Film - Visual Communication
Creative Direction & Photography

In this project I lead the visual communication for the film Duro, written by Francesc Cuéllar and directed by Bárbara Mestanza. The film is composed of standalone stories that explore different forms of gender-based violence, presented through a disruptive artistic approach: actors portray characters of the opposite gender. Men play women, and women play men. This role reversal invites a deep reflection on how power dynamics and conflict are perceived when traditional gender conventions are destabilized. From the perspective of creative and art direction, a visual campaign was designed to embody this symbolic and emotional inversion.

The main poster and the photo series created for the film’s promotion depict the actors in scenes of abuse or aggression, where the aggressor’s hands—female—represent the oppressive force. This aesthetic choice is not intended to reverse blame, but rather to challenge and disrupt the viewer’s gaze.The concept that underpins the entire visual narrative is that of suffocating silence—a visual and emotional metaphor that embodies the experience of silenced violence. Through powerful, unsettling, and poetic imagery, a visual universe was constructed to give form and presence to what so often remains unseen.

This is Odd

Rebranding
Creative concept / Graphic Design / Art Direction
Project done in collaboration whit Valentina Pulian

I was in charge of the rebranding process for creative agency This Is Odd. The identity was anchored in the creative concept "Curious Mind in Motion." The visual imagery had to encompass its young and dynamic spirit whilst conveying their digital fingerprint and DNA. Curiosity and dynamism are expressed through a graphic representation of two eyes, symbolizing their ongoing quest for knowledge.

The logo features a skewed O (reinforcing the “odd” component) and a serif typography that transmits elegance and sophistication. This main typography is combined with a more cartoonish one, thus stricking a balance between their professional and young / dynamic nature.

Carpinaccio Creative Lab

Branding
Creative concept / Graphic Design / Art Direction

Nestled in the heart of the Tuscan Apennines, Carpinaccio is being revived as a gathering place for those seeking inspiration and a deep connection with nature. Once an abandoned village, it is now a creative and collaborative laboratory where the past and future intertwine in a unique setting.

The branding reflects this duality through a minimalist palette of white, black, and grey, symbolizing simplicity and respect for the site’s historical roots. The logo, a cursive yet pixelated "C," bridges the ancient essence of Carpinaccio with the modernity of the project, emphasizing its role as a creative hub.

The visual identity is further enriched by images generated through the combination of photographs of the village and local plants, such as the thistle and the oak, using artificial intelligence. This visual contrast evokes a sense of nostalgia while highlighting meticulous attention to detail, conveying both the care and the timeless spirit of the place.

Carpinaccio is more than a location: it’s an experience that invites you to create, share, and rediscover the value of time and human connections.

White Rabbit
The Off-Museum of Barcelona

Branding
Art Direction / Graphic Design
Project done in collaboration whit Summa Branding

I was in charge of the branding process for the White Rabbit Museum in Barcelona. Located on Paseo de Gracia, the museum aims to bring together various artists to express and showcase Catalan culture, creating an immersive and enjoyable experience for visitors. The main objective was to represent the fun, bold, and rebellious tone of the museum through a colorful and playful identity.
The logo features a simplified sketch of a rabbit using a brush, which is also incorporated into

customized hand-drawn typography that I created using my calligraphy and adapted to the contrasting Geomatist font, a bold sans-serif font. To emphasize the presence of the white rabbit throughout the identity, I also created different circular and spiral lines that evoke the rabbit's jumps. The color palette is a combination of yellow, green, orange, and violet. These colors, when mixed and matched, create a vibrant and fearless result that complements the other graphic elements.

Todas las Flores

Social Media Campaign
Creative Concept & Art Direction
Project done at Codea Studio

Todas las Flores is a theatrical play written and directed by Bárbara Mestanza. The piece, which was premiered at Sala Beckett, takes place in a gloomy and apocalyptic setting in which the 5 women who star in it must face the end of the world. After reading, analyzing and reflecting on the script, we crystalised the concept that served as the common thread for the whole campaign: “the transformation of suffering”.

The art direction is marked by the use of red, body textures and chiaroscuro, also featuring the element that unites all the pieces by symbolizing putrefaction: flies.
The typographies and letterings used for each character are also inspired by biblical gotic typography.

WATCH THE FULL TRAILER

Arianna Pasini

Album Artworks
Art Direction & Graphic Design
Photography by Chiara Gambuto

"Verso una casa" is the new album by Arianna Pasini: a project that bridges the gap between singer-songwriter music and indie-rock, characterized by honest lyrics and refined productions. More than ten years after writing her first song, Arianna Pasini's debut album is finally seeing the light of day. It's been a growth process that hasn't been corrupted by the adrenaline collected on stage with various bands, but rather, has taught the artist from Ravenna to craft each song in a tailored manner.

The art direction is marked by the use of broken guidelines, mono typography, and mosaic composition. The main objective was to reflect the album title "Verso una casa, Towards a Home" visually, creating compositions that appear unstable and are in the process of being built but convey a sense of unity when viewed as a whole. It represents the search for an inner home, which is not always easy to find. The illustration made for the album launch is constructed with uncertain brushstrokes, representing that naive part of us that is discovering where and how to express itself.

Good News

Super Good Drinks Campaign
Art Direction / Creative Concept / Graphic Design
Project done in collaboration with Velentina Pulian & This is Odd

WATCH THE FULL TRAILER

Guaret

Branding
Creative Concept / Art Direction / Brand Strategy / Photography
Project done at Codea Studio

Guaret is a yoga and nutrition project from Mallorca. To create the visual identity of the brand, we decided to evoke the wilder aspects of the island. Rest and healing are concepts that form the basis of the entire visual direction of the project. The naming, on the other hand, comes from the Majorcan word for “fallow”, an agricultural technique through which the land is left to rest for a certain period to enhance next crops.

The art direction also plays with raw textures and a color palette inspired by the chromatic characteristics of the island. The visual identity contrasts delicate tones in photos and still lifes with the "hardness" of the lettering and the logo.