Beatrice Fiumi_Creative & Art DirectorAbout
Feed Overview

Beatrice Fiumi is a Freelance Creative & Art Director based in Barcelona. Throughout her professional career, she has developed a multidisciplinary profile that branches out from art direction to brand identity, content creation, copywriting, and conceptualization of advertising campaigns. Given her background as a teacher of conceptualization in two master's programs, her work is inspired by the ongoing analysis and research of current and past trends in these dynamic fields. She currently teaches in two master's programs at Elisava Barcelona School of Design and Engineering and SHIFTA, as well as Elisava’s Summer School.
→ Art Direction and Audiovisual Creativity
→ Art Direction in Digital Media
→ Art Direction and New Narratives

hello@beatricefiumi.com
Linkedin
(Also) Random creative/graphic/illustrated stuff HERE ↓


Experience


Lecturing & Teaching

{2022 - Present}
• Master in Art Direction and Audiovisual Creativity, SHIFTA by ELISAVA Barcelona
• Master in Art Direction and New Narratives, ELISAVA, Barcelona
• Art Direction in Digital Media, ELISAVA Summer School, Barcelona 
• Guest Lecturer at SHIFTA’s webinar: Art direction, synthesis and creative transmutation  


Freelance Creative & Art Director
{2022 - Present}
• Breakers Management, Barcelona Spain
• Summa Branding, Barcelona, Spain
• This is Odd, Barcelona, Barcelona
• Aranda Agency, Barcelona, Spain
• Dragons, Barcelona, Spain


Creative & Art Director
{2022}
Kiwi Bravo, Barcelona, Spain


Creative & Art Director
{2019 - 2021}
Codea Studio, Barcelona, Spain


Art Director
{2019 - 2020}
Fantastic Mr Nilsson / Mafer Navas Barcelona, Spain


Junior Graphic & Editorial Designer
{2019}
Mostaza Comunicación, Barcelona, Spain



Junior Motion and Graphic Designer
{2018}
Universidad Pompeu Fabra, Barcelona, Spain



Internship Video editor & Graphic Designer
{2017}
Civic City, Geneva, Suisse

Education


Master in Art Direction and Communication Strategies
ELISAVA, Barcelona, Spain
{2017-2018}

Cinema - Exchange Program
Universidade Católica Portuguesa, Oporto, Portugal
{2015-2016}

Product Design and Communication Degree
ISIA Faenza Design, Faenza, Italy
{2012-2016}


Carpinaccio Creative Lab

  • Branding
  • Creative concept / Graphic Design / Art Direction


Nestled in the heart of the Tuscan Apennines, Carpinaccio is being revived as a gathering place for those seeking inspiration and a deep connection with nature. Once an abandoned village, it is now a creative and collaborative laboratory where the past and future intertwine in a unique setting.

The branding reflects this duality through a minimalist palette of white, black, and grey, symbolizing simplicity and respect for the site’s historical roots. The logo, a cursive yet pixelated "C," bridges the ancient essence of Carpinaccio with the modernity of the project, emphasizing its role as a creative hub.

The visual identity is further enriched by images generated through the combination of photographs of the village and local plants, such as the thistle and the oak, using artificial intelligence. This visual contrast evokes a sense of nostalgia while highlighting meticulous attention to detail, conveying both the care and the timeless spirit of the place.

Carpinaccio is more than a location: it’s an experience that invites you to create, share, and rediscover the value of time and human connections.