Beatrice Fiumi is a Freelance Creative & Art Director based in Barcelona. Throughout her professional career, she has developed a multidisciplinary profile that branches out from art direction to brand identity, content creation, copywriting, and conceptualization of advertising campaigns. Given her background as a teacher of conceptualization in two master's programs, her work is inspired by the ongoing analysis and research of current and past trends in these dynamic fields.
She currently teaches in two master's programs at Elisava Barcelona School of Design and Engineering and SHIFTA, as well as Elisava’s Summer School.
→ Art Direction and Audiovisual Creativity
→ Art Direction in Digital Media
→ Art Direction and New Narratives
hello@beatricefiumi.com
Linkedin
(Also) Random creative/graphic/illustrated stuff HERE ↓
Experience
Lecturing & Teaching
{2022 - Present}
• Master in Art Direction and Audiovisual Creativity, SHIFTA by ELISAVA Barcelona
• Master in Art Direction and New Narratives, ELISAVA, Barcelona
• Art Direction in Digital Media, ELISAVA Summer School, Barcelona
• Guest Lecturer at SHIFTA’s webinar: Art direction, synthesis and creative transmutation
Freelance Creative & Art Director
{2022 - Present}
• Breakers Management, Barcelona Spain
• Summa Branding, Barcelona, Spain
• This is Odd, Barcelona, Barcelona
• Aranda Agency, Barcelona, Spain
• Dragons, Barcelona, Spain
Creative & Art Director
{2022}
Kiwi Bravo, Barcelona, Spain
Creative & Art Director
{2019 - 2021}
Codea Studio, Barcelona, Spain
Art Director
{2019 - 2020}
Fantastic Mr Nilsson / Mafer Navas Barcelona, Spain
Junior Graphic & Editorial Designer
{2019}
Mostaza Comunicación, Barcelona, Spain
Junior Motion and Graphic Designer
{2018}
Universidad Pompeu Fabra, Barcelona, Spain
Internship Video editor & Graphic Designer
{2017}
Civic City, Geneva, SuisseEducation
Master in Art Direction and Communication Strategies
ELISAVA, Barcelona, Spain
{2017-2018}
Cinema - Exchange Program
Universidade Católica Portuguesa, Oporto, Portugal
{2015-2016}
Product Design and Communication Degree
ISIA Faenza Design, Faenza, Italy
{2012-2016}
Duro
- Film - Visual Communication
- Creative Direction & Photography
In this project I lead the visual communication for the film Duro, written by Francesc Cuéllar and directed by Bárbara Mestanza. The film is composed of standalone stories that explore different forms of gender-based violence, presented through a disruptive artistic approach: actors portray characters of the opposite gender. Men play women, and women play men. This role reversal invites a deep reflection on how power dynamics and conflict are perceived when traditional gender conventions are destabilized. From the perspective of creative and art direction, a visual campaign was designed to embody this symbolic and emotional inversion.
The main poster and the photo series created for the film’s promotion depict the actors in scenes of abuse or aggression, where the aggressor’s hands—female—represent the oppressive force. This aesthetic choice is not intended to reverse blame, but rather to challenge and disrupt the viewer’s gaze.The concept that underpins the entire visual narrative is that of suffocating silence—a visual and emotional metaphor that embodies the experience of silenced violence. Through powerful, unsettling, and poetic imagery, a visual universe was constructed to give form and presence to what so often remains unseen.