Beatrice Fiumi_Creative & Art DirectorAbout
Feed Overview

Beatrice Fiumi is a Freelance Creative & Art Director based in Barcelona. Throughout her professional career, she has developed a multidisciplinary profile that branches out from art direction to brand identity, content creation, copywriting, and conceptualization of advertising campaigns. Given her background as a teacher of conceptualization in two master's programs, her work is inspired by the ongoing analysis and research of current and past trends in these dynamic fields. She currently teaches in two master's programs at Elisava Barcelona School of Design and Engineering and SHIFTA, as well as Elisava’s Summer School.
→ Art Direction and Audiovisual Creativity
→ Art Direction in Digital Media
→ Art Direction and New Narratives

hello@beatricefiumi.com
Linkedin
(Also) Random creative/graphic/illustrated stuff HERE ↓


Experience


Lecturing & Teaching

{2022 - Present}
• Master in Art Direction and Audiovisual Creativity, SHIFTA by ELISAVA Barcelona
• Master in Art Direction and New Narratives, ELISAVA, Barcelona
• Art Direction in Digital Media, ELISAVA Summer School, Barcelona 
• Guest Lecturer at SHIFTA’s webinar: Art direction, synthesis and creative transmutation  

Senior Art Director
{2025 - present}
VML THE COCKTAIL
Freelance Creative & Art Director 
{2022 - 2025}
• Breakers Management, Barcelona Spain
• Summa Branding, Barcelona, Spain
• This is Odd, Barcelona, Barcelona
• Aranda Agency, Barcelona, Spain
• Dragons, Barcelona, Spain
• Knock Brand Design, Barcelona, Spain


Creative & Art Director
{2022}
Kiwi Bravo, Barcelona, Spain


Creative & Art Director
{2019 - 2021}
Codea Studio, Barcelona, Spain


Art Director
{2019 - 2020}
Fantastic Mr Nilsson / Mafer Navas Barcelona, Spain


Junior Graphic & Editorial Designer
{2019}
Mostaza Comunicación, Barcelona, Spain



Junior Motion and Graphic Designer
{2018}
Universidad Pompeu Fabra, Barcelona, Spain



Internship Video editor & Graphic Designer
{2017}
Civic City, Geneva, Suisse

Education


Master in Art Direction and Communication Strategies
ELISAVA, Barcelona, Spain
{2017-2018}

Cinema - Exchange Program
Universidade Católica Portuguesa, Oporto, Portugal
{2015-2016}

Product Design and Communication Degree
ISIA Faenza Design, Faenza, Italy
{2012-2016}


Estrella  Damm x FCB
  • Advertising
  • Art Direction
  • Project done at VML THE COCKTAIL

 For this project, I led the art direction of the spot. The main objective was to communicate FC Barcelona’s long-awaited return to Camp Nou after two years away due to the stadium’s infrastructure renovations. Estrella Damm, the club’s official sponsor, partnered with FC Barcelona to convey this emotional comeback.
The idea is developed around an Estrella Damm truck driver who travels through Barcelona with a clear intention: returning home. Throughout the journey, we follow him as he drives across the city, guided by the anticipation of arriving at his destination. It is only at the end of the film that we discover that his home is Camp Nou, just as it is for FC Barcelona and for Estrella Damm, a brand that has always been closely linked to the team.
From an art direction perspective, we focused on the first light of the morning, using the natural progression of light as a narrative element. The film begins at dawn and gradually transitions into full daylight, culminating with the truck’s arrival at Camp Nou under bright midday sun. The campaign concept revolves around the illusion and emotion of coming home, an emotion reflected in the truck driver’s gaze throughout the journey, mirroring the excitement shared by the club, the brand, and the fans.