Lontano — Beatrice Fiumi

About

Beatrice Fiumi is a Freelance Creative & Art Director based in Barcelona. Throughout her professional career, she has developed a multidisciplinary profile that branches out from art direction to brand identity, content creation, copywriting, and conceptualization of advertising campaigns. Given her background as a teacher of conceptualization in two master's programs, her work is inspired by the ongoing analysis and research of current and past trends in these dynamic fields.

She currently teaches in two master's programs at Elisava Barcelona School of Design and Engineering and SHIFTA, as well as Elisava’s Summer School.
→ Art Direction and Audiovisual Creativity
→ Art Direction in Digital Media
→ Art Direction and New Narratives

hello@beatricefiumi.com

(Also) Random creative/graphic/illustrated stuff HERE ↓

Experience

Lecturing & Teaching

{2022 - Present}
• Master in Art Direction and Audiovisual Creativity, SHIFTA by ELISAVA Barcelona
• Master in Art Direction and New Narratives, ELISAVA, Barcelona
• Art Direction in Digital Media, ELISAVA Summer School, Barcelona
• Guest Lecturer at SHIFTA’s webinar: Art direction, synthesis and creative transmutation

Freelance Creative & Art Director
{2022 - Present}
• Breakers Management, Barcelona Spain
• Summa Branding, Barcelona, Spain
• This is Odd, Barcelona, Barcelona
• Aranda Agency, Barcelona, Spain
• Dragons, Barcelona, Spain

Creative & Art Director
{2022}
Kiwi Bravo, Barcelona, Spain

Creative & Art Director
{2019 - 2021}
Codea Studio, Barcelona, Spain

Art Director
{2019 - 2020}
Fantastic Mr Nilsson / Mafer Navas Barcelona, Spain

Junior Graphic & Editorial Designer
{2019}
Mostaza Comunicación, Barcelona, Spain

Junior Motion and Graphic Designer
{2018}
Universidad Pompeu Fabra, Barcelona, Spain

Internship Video editor & Graphic Designer
{2017}
Civic City, Geneva, Suisse

Education

Master in Art Direction and Communication Strategies
ELISAVA, Barcelona, Spain
{2017-2018}

Cinema - Exchange Program
Universidade Católica Portuguesa, Oporto, Portugal
{2015-2016}

Product Design and Communication Degree
ISIA Faenza Design, Faenza, Italy
{2012-2016}

Lontano

Artwork
Creative concept / Graphic Design / Art Direction

Lontano (Orchestral Version) is a single by Arianna Pasini. This version was recorded at the Teatro Galli in Rimini and, as a waltz, it evokes the rich musical traditions of the Romagna region. For the artwork, I drew inspiration from these same traditions, referencing the "stampe romagnole"—a historic form of textile printing native to Romagna.

These handcrafted fabrics are known for their decorative patterns featuring rural and nature-inspired motifs, such as grapevines, roosters, and wheat, created using carved wooden stamps and natural pigments.
The primary color is a vivid, nearly Klein blue, while the textures are reminiscent of traditional Romagna textiles, lending the piece both cultural depth and visual warmth.