Beatrice Fiumi is a Freelance Creative & Art Director based in Barcelona. Throughout her professional career, she has developed a multidisciplinary profile that branches out from art direction to brand identity, content creation, copywriting, and conceptualization of advertising campaigns. Given her background as a teacher of conceptualization in two master's programs, her work is inspired by the ongoing analysis and research of current and past trends in these dynamic fields.
She currently teaches in two master's programs at Elisava Barcelona School of Design and Engineering and SHIFTA, as well as Elisava’s Summer School.
→ Art Direction and Audiovisual Creativity
→ Art Direction in Digital Media
→ Art Direction and New Narratives
hello@beatricefiumi.com
Linkedin
(Also) Random creative/graphic/illustrated stuff HERE ↓
Experience
Lecturing & Teaching
{2022 - Present}
• Master in Art Direction and Audiovisual Creativity, SHIFTA by ELISAVA Barcelona
• Master in Art Direction and New Narratives, ELISAVA, Barcelona
• Art Direction in Digital Media, ELISAVA Summer School, Barcelona
• Guest Lecturer at SHIFTA’s webinar: Art direction, synthesis and creative transmutation
Freelance Creative & Art Director
{2022 - Present}
• Breakers Management, Barcelona Spain
• Summa Branding, Barcelona, Spain
• This is Odd, Barcelona, Barcelona
• Aranda Agency, Barcelona, Spain
• Dragons, Barcelona, Spain
Creative & Art Director
{2022}
Kiwi Bravo, Barcelona, Spain
Creative & Art Director
{2019 - 2021}
Codea Studio, Barcelona, Spain
Art Director
{2019 - 2020}
Fantastic Mr Nilsson / Mafer Navas Barcelona, Spain
Junior Graphic & Editorial Designer
{2019}
Mostaza Comunicación, Barcelona, Spain
Junior Motion and Graphic Designer
{2018}
Universidad Pompeu Fabra, Barcelona, Spain
Internship Video editor & Graphic Designer
{2017}
Civic City, Geneva, SuisseEducation
Master in Art Direction and Communication Strategies
ELISAVA, Barcelona, Spain
{2017-2018}
Cinema - Exchange Program
Universidade Católica Portuguesa, Oporto, Portugal
{2015-2016}
Product Design and Communication Degree
ISIA Faenza Design, Faenza, Italy
{2012-2016}
Sucia- Social Media Campaign
- Creative Concept / Art Direction
- Project done at Codea Studio
Sucia is a theatrical play written, directed and performed by Bárbara Mestanza. The piece discusses rape and the way today’s society reacts to it. It highlights how the media exploits pain and suffering in cases of abuse. For the Sucia campaign I worked on the following concept: the spectacularization of suffering. The art direction of the pieces is inspired by typical paparazzi photos and the entire universe of tabloids. To promote the work, different pieces were created for social media, such as several posters and a teaser inspired by interviews with victims who do not want to speak on camera. I was also in charge of the production, management and photographic retouching of the pieces.The typography logo, distinguished by its geometry and angles, reflects strength and presence. It is complemented by the integration of halftone textures into photography to achieve an identifying element useful for other assets and contents.