This is Odd — Beatrice Fiumi

About

Beatrice Fiumi is a Freelance Creative & Art Director based in Barcelona. Throughout her professional career, she has developed a multidisciplinary profile that branches out from art direction to brand identity, content creation, copywriting, and conceptualization of advertising campaigns. Given her background as a teacher of conceptualization in two master's programs, her work is inspired by the ongoing analysis and research of current and past trends in these dynamic fields.

She currently teaches in two master's programs at Elisava Barcelona School of Design and Engineering and SHIFTA, as well as Elisava’s Summer School.
→ Art Direction and Audiovisual Creativity
→ Art Direction in Digital Media
→ Art Direction and New Narratives

hello@beatricefiumi.com

(Also) Random creative/graphic/illustrated stuff HERE ↓

Experience

Lecturing & Teaching

{2022 - Present}
• Master in Art Direction and Audiovisual Creativity, SHIFTA by ELISAVA Barcelona
• Master in Art Direction and New Narratives, ELISAVA, Barcelona
• Art Direction in Digital Media, ELISAVA Summer School, Barcelona
• Guest Lecturer at SHIFTA’s webinar: Art direction, synthesis and creative transmutation

Freelance Creative & Art Director
{2022 - Present}
• Breakers Management, Barcelona Spain
• Summa Branding, Barcelona, Spain
• This is Odd, Barcelona, Barcelona
• Aranda Agency, Barcelona, Spain
• Dragons, Barcelona, Spain

Creative Director
{2022}
Kiwi Bravo, Barcelona, Spain

Creative & Art Director
{2019 - 2021}
Codea Studio, Barcelona, Spain

Art Director
{2019 - 2020}
Fantastic Mr Nilsson / Mafer Navas Barcelona, Spain

Junior Graphic & Editorial Designer
{2019}
Mostaza Comunicación, Barcelona, Spain

Junior Motion and Graphic Designer
{2018}
Universidad Pompeu Fabra, Barcelona, Spain

Internship Video editor & Graphic Designer
{2017}
Civic City, Geneva, Suisse

Education

Master in Art Direction and Communication Strategies
ELISAVA, Barcelona, Spain
{2017-2018}

Som e Imagem
Universidade Católica Portuguesa, Oporto, Portugal
{2015-2016}

Product Design and Communication Degree
ISIA Faenza Design, Faenza, Italy
{2012-2016}

This is Odd

Rebranding
Creative concept / Graphic Design / Art Direction
Project done in collaboration whit Valentina Pulian

I was in charge of the rebranding process for creative agency This Is Odd. The identity was anchored in the creative concept "Curious Mind in Motion." The visual imagery had to encompass its young and dynamic spirit whilst conveying their digital fingerprint and DNA. Curiosity and dynamism are expressed through a graphic representation of two eyes, symbolizing their ongoing quest for knowledge.

The logo features a skewed O (reinforcing the “odd” component) and a serif typography that transmits elegance and sophistication. This main typography is combined with a more cartoonish one, thus stricking a balance between their professional and young / dynamic nature.