Todas Las Flores — Beatrice Fiumi

About

Beatrice Fiumi is a Freelance Creative & Art Director based in Barcelona. Throughout her professional career, she has developed a multidisciplinary profile that branches out from art direction to brand identity, content creation, copywriting, and conceptualization of advertising campaigns. Given her background as a teacher of conceptualization in two master's programs, her work is inspired by the ongoing analysis and research of current and past trends in these dynamic fields.

She currently teaches in two master's programs at Elisava Barcelona School of Design and Engineering and SHIFTA, as well as Elisava’s Summer School.
→ Art Direction and Audiovisual Creativity
→ Art Direction in Digital Media
→ Art Direction and New Narratives

hello@beatricefiumi.com

(Also) Random creative/graphic/illustrated stuff HERE ↓

Experience

Lecturing & Teaching

{2022 - Present}
• Master in Art Direction and Audiovisual Creativity, SHIFTA by ELISAVA Barcelona
• Master in Art Direction and New Narratives, ELISAVA, Barcelona
• Art Direction in Digital Media, ELISAVA Summer School, Barcelona
• Guest Lecturer at SHIFTA’s webinar: Art direction, synthesis and creative transmutation

Freelance Creative & Art Director
{2022 - Present}
• Breakers Management, Barcelona Spain
• Summa Branding, Barcelona, Spain
• This is Odd, Barcelona, Barcelona
• Aranda Agency, Barcelona, Spain
• Dragons, Barcelona, Spain

Creative & Art Director
{2022}
Kiwi Bravo, Barcelona, Spain

Creative & Art Director
{2019 - 2021}
Codea Studio, Barcelona, Spain

Art Director
{2019 - 2020}
Fantastic Mr Nilsson / Mafer Navas Barcelona, Spain

Junior Graphic & Editorial Designer
{2019}
Mostaza Comunicación, Barcelona, Spain

Junior Motion and Graphic Designer
{2018}
Universidad Pompeu Fabra, Barcelona, Spain

Internship Video editor & Graphic Designer
{2017}
Civic City, Geneva, Suisse

Education

Master in Art Direction and Communication Strategies
ELISAVA, Barcelona, Spain
{2017-2018}

Som e Imagem
Universidade Católica Portuguesa, Oporto, Portugal
{2015-2016}

Product Design and Communication Degree
ISIA Faenza Design, Faenza, Italy
{2012-2016}

Todas las Flores

Social Media Campaign
Creative Concept & Art Direction
Project done at Codea Studio

Todas las Flores is a theatrical play written and directed by Bárbara Mestanza. The piece, which was premiered at Sala Beckett, takes place in a gloomy and apocalyptic setting in which the 5 women who star in it must face the end of the world. After reading, analyzing and reflecting on the script, we crystalised the concept that served as the common thread for the whole campaign: “the transformation of suffering”.

The art direction is marked by the use of red, body textures and chiaroscuro, also featuring the element that unites all the pieces by symbolizing putrefaction: flies.
The typographies and letterings used for each character are also inspired by biblical gotic typography.

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