White Rabbit — Beatrice Fiumi

About

Beatrice Fiumi is a Freelance Creative & Art Director based in Barcelona. Throughout her professional career, she has developed a multidisciplinary profile that branches out from art direction to brand identity, content creation, copywriting, and conceptualization of advertising campaigns. Given her background as a teacher of conceptualization in two master's programs, her work is inspired by the ongoing analysis and research of current and past trends in these dynamic fields.

She currently teaches in two master's programs at Elisava Barcelona School of Design and Engineering and SHIFTA, as well as Elisava’s Summer School.
→ Art Direction and Audiovisual Creativity
→ Art Direction in Digital Media
→ Art Direction and New Narratives

hello@beatricefiumi.com

(Also) Random creative/graphic/illustrated stuff HERE ↓

Experience

Lecturing & Teaching

{2022 - Present}
• Master in Art Direction and Audiovisual Creativity, SHIFTA by ELISAVA Barcelona
• Master in Art Direction and New Narratives, ELISAVA, Barcelona
• Art Direction in Digital Media, ELISAVA Summer School, Barcelona
• Guest Lecturer at SHIFTA’s webinar: Art direction, synthesis and creative transmutation

Freelance Creative & Art Director
{2022 - Present}
• Breakers Management, Barcelona Spain
• Summa Branding, Barcelona, Spain
• This is Odd, Barcelona, Barcelona
• Aranda Agency, Barcelona, Spain
• Dragons, Barcelona, Spain

Creative & Art Director
{2022}
Kiwi Bravo, Barcelona, Spain

Creative & Art Director
{2019 - 2021}
Codea Studio, Barcelona, Spain

Art Director
{2019 - 2020}
Fantastic Mr Nilsson / Mafer Navas Barcelona, Spain

Junior Graphic & Editorial Designer
{2019}
Mostaza Comunicación, Barcelona, Spain

Junior Motion and Graphic Designer
{2018}
Universidad Pompeu Fabra, Barcelona, Spain

Internship Video editor & Graphic Designer
{2017}
Civic City, Geneva, Suisse

Education

Master in Art Direction and Communication Strategies
ELISAVA, Barcelona, Spain
{2017-2018}

Cinema - Exchange Program
Universidade Católica Portuguesa, Oporto, Portugal
{2015-2016}

Product Design and Communication Degree
ISIA Faenza Design, Faenza, Italy
{2012-2016}

White Rabbit
The Off-Museum of Barcelona

Branding
Art Direction / Graphic Design
Project done in collaboration whit Summa Branding

I was in charge of the branding process for the White Rabbit Museum in Barcelona. Located on Paseo de Gracia, the museum aims to bring together various artists to express and showcase Catalan culture, creating an immersive and enjoyable experience for visitors. The main objective was to represent the fun, bold, and rebellious tone of the museum through a colorful and playful identity.
The logo features a simplified sketch of a rabbit using a brush, which is also incorporated into

customized hand-drawn typography that I created using my calligraphy and adapted to the contrasting Geomatist font, a bold sans-serif font. To emphasize the presence of the white rabbit throughout the identity, I also created different circular and spiral lines that evoke the rabbit's jumps. The color palette is a combination of yellow, green, orange, and violet. These colors, when mixed and matched, create a vibrant and fearless result that complements the other graphic elements.